Granada

Granada is a city in southern Spain’s Andalusia region, in the foothills of the Sierra Nevada mountains. It's known for grand examples of medieval architecture dating to the Moorish occupation, especially the Alhambra. This sprawling hilltop fortress complex encompasses royal palaces, serene patios, and reflecting pools from the Nasrid dynasty, as well as the fountains and orchards of the Generalife gardens. Having  population of 250-350,000 depending on the source. Maybe the wild fluctuation is due to Granada being a student city with a large amount of people coming from outside to study.

Granada City Highlights

Granada is the land of a thousand castles, Granada’s Alhambra, a 1000-year-old palace complex that rises like an Arabian Nights fantasy at the foot of the Sierra Nevada mountain range, is a hard act to follow. After basking in the glory of its foppish Nasrid rulers amid ornate palaces and even more ornate gardens, everything else threatens to be anti-climactic.

The University of Granada is a public university located in the city of Granada, Spain, and founded in 1531 by Emperor Charles V. With approximately 80,000 students, it is the fourth largest university in Spain.Apart from the city of Granada, UGR also has campuses in Northern Africa

 

Market analysis

Emerging markets, increasing connectivity, rising levels of urbanization, and changing demographics make for a challenging business environment that requires proven expansion strategies.Exploring potential growth targets for market entry or mergers and acquisitions, evaluating opportunities through market sizing and forecasting, or crafting a plan for entry.Mass media, Physics, Environmental, Materials Science, Veterinary, EEE and Microbiology at Granada Conferences during 2016-17.

Marketing to health care providers takes three main forms: activity by pharmaceutical sales representatives, provision of drug samples, and sponsoring continuing medical education (CME). The use of gifts, including pens and coffee mugs embossed with pharmaceutical product names, has been prohibited by PHRMA ethics guidelines since 2008,Of the 237,000 medical sites representing 680,000 physicians surveyed in SK&A's 2010 Physician Access survey, half said they prefer or require an appointment to see a rep (up from 38.5% preferring or requiring an appointment in 2008), while 23% won't see reps at all, according to the survey data. Practices owned by hospitals or health systems are tougher to get into than private practices, since appointments have to go through headquarters, the survey found. 13.3% of offices with just one or two doctors won't see reps, compared with a no-see rate of 42% at offices with 10 or more docs The most accessible physicians for promotional purposes are allergists/immunologists – only 4.2% won't see reps at all – followed by orthopedic specialists (5.1%) and diabetes specialists (7.6%). Diagnostic radiologists are the most rigid about allowing details – 92.1% won't see reps – followed by pathologists and neuroradiologists, at 92.1% and 91.8%, respectively .E-detailing is widely used to reach "no see physicians"; approximately 23% of primary care physicians and 28% of specialists prefer computer-based edetailing, according to survey findings reported in the 25 April 2011, edition of American Medical News published by the American Medical Association

Funding:

Services (70.7%), industry (14.1%), construction (9.9%), agriculture, farming and fishing (4.5%), energy (0.7%) (September 2009)

Main industries

Machinery, machine tools, metals and metal manufactures, chemicals, pharmaceuticals, shipbuilding, automobiles, tourism, textiles and apparel (including footwear), food and beverages.

Export goods

Machinery, motor vehicles, chemicals, shipbuilding, foodstuffs, electronic devices, pharmaceuticals and medicines, other consumer goods

Import goods

Fuels, chemicals, semi-finished goods, foodstuffs, consumer goods, measuring and medical control instruments, machinery and equipment

Especially affected by house price increases of 150% from 1998 and a growing family indebtedness (115%) chiefly related to the Spanish Real Estate boom and rocketing oil prices.

In 2011 the deficit reached a high of 8.5%. For 2016 the deficit objective of the government is around 4%, falling to 2.9% for 2017. The European Commission has demanded 3.9% for 2016 and 2.5% for 2017.

Graph of funding and market Analysis

Market Analysis

Pharma | Nursing | Immunology | Neuroscience | Cancer | Engineering | Cardiology

Pharmaceuticals

Analysis is based on the geographical growth rate from research and advancement shown during the particular year in terms of billion dollars at Spain. The report highlights that the growth of pharmaceutical market has been increased from 2007 to 2009 then it rapidly increased in the year of 2011 and again there was a constant growth shown throughout the year from 2012 to 2015. This figure had increased to 30.1% by 2016 and expected to remain the same.

Figure 1: Expected Growth Rate of Pharma Sector at Spain (in Billion Dollars)

 

Nursing

According to market analysis, employment trends in nursing sectors have increased by 34% in the past 4 years. The number of nursing graduates has increased by 65% in year 2012 to 72% in 2013, with 85% current rate of graduates in 2016. This significant growth indicates the tremendous growth rate in nursing sector in the coming future.

Figure 2: Employment of New Nursing Graduate Trends by Region (in %)

 

Immunology

Market Report of Immunology in Spain, reflects the limited research scope of the field. Most of the research related to immunology are funded by International Organization and are very rarely supported by local funding agencies, leading to decline in the rate of immunological research. The declination rate of research is 28% which is evident from the graph.

Figure 3: Declined rate of research in Immunology field (in %)

 

Neuroscience

The global neuroscience market size is valued $37 billion out of which Spain contributes 23%. This CAGR is expected to grow by 4.7% over next three years. Current funding is encouraging the research in this field in order to increase the study of complexity of brain to a deeper extent.

Figure 4: Increasing rate of research in Neuroscience (in %)

 

Cancer

Market report says that the global cancer drug market is expected to reach $1500 billion by 2020. Over the years Spain population has added 7.6-8 years to their life expectancy by fighting cancer and they are one of the highest life expectancies in Europe. However, these caused more investments in the healthcare sector, especially in oncology. 

Figure 5: Decreased Mortality Rate due to Cancer (in %)

 

Engineering

According to market study, Spain is the centre for manufacturing, engineering, road, and rail. Its manufacturing market has been seen to grown by 47% over the last two years and is expected to increase by 50-60% by the next one or two years primarily due to strong investments in infrastructure, building and industrial construction .

Figure 6: Increased rate of Manufacturing Market (in %)

 

Cardiology

Global cardiology market is evolving rapidly and is expected to reach $100 billion by 2018. The World Heart Federation (WHF) unites 200 members spanning 100 countries in the fight against cardiovascular disease Global Data research predicts the worldwide market for CMD devices will reach $3.2 billion by 2017. 

Universities in Granada

University of Barcelona

Universidad Autónoma de Madrid

Universitat Autónoma de Barcelona

University Complutense Madrid

University of Navarra

Universitat Pompeu Fabra

Universidad de Deusto

Universidad del País Vasco

DigiPen Institute of Technology Europe-Bilbao

Esden Business School

University of the Basque Country

Mondragon University

University of Málaga

Pablo de Olavide University

University of Zaragoza

University of Las Palmas de Gran Canaria

European University of the Atlantic

IE University

Miguel de Cervantes European University

Pompeu Fabra University

Rovira i Virgili University

University of Girona

University of Extremadura

University of La Rioja Universidad

Politécnica de Cartagena

James I University

Miguel Hernández University of Elche

Universidad CEU Cardenal Herrera

Associations in Granada

Cancer Epidemiology Research Programme

Fundación Aladina

Institute of Predictive and Personalized Medicine of Cancer

José Carreras Leukaemia Foundation

Hematology organizations‎

Medical virtual communities‎

Society of Physicians in Vienna

International Society of Magnetic Resonance in Medicine

Istanbul Medical Chamber

Medical Association of Malta

Neurocritical care society

Philippine College of Physicians

Royal Academy of Medicine and Surgery of Seville

Turkish Medical Association

Pharma and Biotech Companies and Industries in Granada

Almirall (pharmaceutical company)

Curaxy (pharmaceutical company)

Esteve (pharmaceutical company)

Grifols (pharmaceutical company)

Inibsa (pharmaceutical company)

SOM Biotech (pharmaceutical company)

Esteve Pharmacy

Almirall (Biotechnology Company)

Integromics (Biotechnology Company)

Natraceutical (Biotechnology Company)

Conferences in Granada

6th World Congress of Psychology and Behavioural Sciences ,Sept. 6-8, 2016 ,Barcelona, Spain

Neuro Infromatics 26th–27th September 2016,Spain, Valenza

2nd International Conference on Sensors and Electronic Instrumental Advances (SEIA' 2016) Spain, Barcelona 22nd–23rd September 2016

International Society of Sport Psychology (ISSP) 14th World Congress  July 10-14, 2017,Seville, Spain

17th Biennial Meeting of the European Society for Immunodeficiencies , Barcelona 21st–24th September 2016

ICSB 2016 - 17th International Conference on Systems Biology Barcelona, Spain 16th–20th September 2016

II International Congress and VI National Symposium of Clinical and Health Psychology on Children and Adolescents .Nov. 17-19, 2016 ,Barcelona, Spain

(IEEE Xplore, Ei) 2016 International Conference on Power and Energy Engineering (PEENG 2016) Barcelona, Spain 9th–11th September 2016

European Association of Social Psychology  July 5-8, 2017,Granada,Spain

2nd World Congress on Controversies in Breast Cancer (CoBrCa) Barcelona, Spain 8th–11th September 2016

The 3rdInternational Conference on Energy and Environment Research (ICEER 2016)--EI Barcelona, Spain 7th–11th September 2016

5th Animal Health and Veterinary Medicine Congress Barcelona, Spain 26th–28th September 2016

15th Biennial Conference of the European Association for Research on Adolescence (EARA) ,Sept. 16-19, 2016 ,La Barossa, Cádiz, Spain

8th Edition European Electricity Ancillary Services and Balancing Forum Barcelona, Spain 29th–30th September 2016

World Vaccine Congress 2016 Barcelona, Spain 10th–12th October 2016

World Veterinary Vaccine Congress Barcelona, Spain 10th–12th October 2016

Immune Profiling World Congress Barcelona, Spain 11th–12th October 2016

International Society of Sport Psychology (ISSP) 14th World Congress  July 10-14, 2017 ,Seville, Spain

4th World Congress on Controversies, Debates and Consensus in Bone, Muscle Barcelona, Spain 20th–22nd October 2016

European Gastroenterology Conference Spain valenza 24th–25th October 2016

The Food Factor I Barcelona Conference Barcelona, Spain 2nd–4th November 2016

Sustainable Packaging Europe Barcelona, Spain 8th–10th November 2016

47th European Brain and Behaviour Society Meeting  Sept. 8-11, 2017,Bilbao, Spain

Applied Nanotechnology and Nanoscience International Conference 2016Barcelona, Spain 9th–11th November 2016

Annual Meeting on Rheology  Spain Alicante 10th–11th November 2016

6th International Congress of Union of European Neonatal & Perinatal Societies Spain Alicante23rd–26th November 2016

R&D Scouting in Pharma: Turning Leads into Value Barcelona, Spain 28th–30th November 2016

9th Global Pathologists Annual Meeting Spain, Madrid  ,5th–6th December 2016

Alternative & Renewable Energy Quest in Architecture and Urbanism Spain , Barcelona 1st–3rd February 2017

7th International Congress on Technology, Science and Society Spain , Valenza 2nd–3rd February 2017

2017 4th International Conference on Education and Psychological Sciences (ICEPS 2017)Spain , Barcelona12th–14th February 2017

ICDD2017 V International Congress on Dual DisordersSpain , Madrid 23rd–26th March 2017

14th Global Experts Meeting on Nanomaterials and Nanotechnology  Spain, Madrid30th–31st March 2017

2nd International Conference on Environmental Sustainability, Development, and Protection (ICESDP'17) Spain , Barcelona 3rd–4th April 2017

2nd International conference on Structural Engineering, New Technology and Methods (ICSENM'17) Spain , Barcelona 3rd–4th April 2017

2nd International Conference on Air, Water, and Soil Pollution and Treatment (AWSPT'17) Spain , Barcelona 3rd–4th April 2017

2nd International Conference on Nanobiotechnology (ICNB'17) Spain , Barcelona 5th–6th April 2017

2nd International Conference on Nanotechnology Modeling and Simulation (ICNMS'17) Spain , Barcelona 5th–6th April 2017

2nd International Conference on Nanomedicine, Drug Delivery, and Tissue Engineering (NDDTE'17) Spain, Barcelona 5th–6th April 2017

2nd International Conference on Nanotechnology and Environmental Issues (ICNEI'17) Spain, Barcelona5th–6th April 2017

2nd International Conference on Mass Transfer Operation and Devices (ICMTOD'17) Spain , Barcelona 7th–8th April 2017

Air Pollution 2017 Spain, Cadiz25th–27th April 2017

EAPC 2017-World Congress of the European Association for Palliative Care  Spain , Madrid 18th–20th May 2017

35th Meeting of the European Society for Paediatric Infectious DiseasesSpain  Madrid 23rd–27th May 2017

International Conference on Fatty Liver Spain , Seville 1st–3rd June 2017

23rd Congress of the European Society of Biomechanics - ESB 2017 Spain  Seville  2nd–5th July 2017

7th Congress of European Microbiologists (FEMS 2017) Spain , Valenza 9th–13th July 2017

Tourist Attractions in Granada

The Alhambra and Generalife Gardens, Granada

Alhambra: A Masterpiece of Islamic Architecture

Albaicín: The Old Arab Town

Barcelona's Sagrada Familia and Gaudi Sites

The Great Mosque of Cordoba (Mezquita)

The Prado and Paseo del Artes, Madrid

San Lorenzo de El Escorial

Guggenheim Museum, Bilbao

Capilla Real

Catedral Santa María de la Encarnación

The Gypsy Quarter of Sacromonte

La Alcaicería (Arab Spice Market)

Hammam Al Andalus: Traditional Arab Baths

The 16th-Century Monasterio de la Cartuja